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White paper
White paper











If your instructor asks you to write a white paper, follow their instructions regarding length. However, it will not usually be this long in the academic context. Depending on your industry, a white paper can extend beyond 25 pages. If you are writing a white paper, be prepared to compose a long document. What are some other formatting and style considerations for a white paper? Note that, unlike most academic papers, the solution (ultimately, the main argument) should appear at the end, after the information has been presented and analyzed. Introduction (including “Problem Statement”).However, as a general rule, a white paper should have the following components: White papers do not have one single, exact structure, so be sure to consult your instructor’s prompt and guidelines.

white paper

What is the correct structure for a white paper? For this reason, a blog can be informally written a white paper must maintain a formal tone.

#White paper professional#

An industry blog should be professional, but a white paper should be both professional and academic.

white paper

However, the research requirements for a blog are significantly lower than for a white paper. Industry blogs can serve the same ultimate purpose as a white paper – to persuade an audience of a solution based on expert reasoning and research.

  • Audience: While the readers of a business proposal are often the investors or executives signing off on a deal, white papers target a broader audience of non-experts who may only be trying to learn.
  • This may indirectly motivate readers to choose their services, but a white paper should not overtly try to gain customers or contracts.
  • Self-promotion: While business proposals are essentially sales pitches written by members of a company to promote their own services, white papers persuade readers that a company is a trusted expert within the industry.
  • The primary difference between a white paper and other texts is ultimately the depth of research.īusiness proposals differ in two important additional ways: What makes a white paper different from a business proposal or even an industry blog? Readers may be somewhat familiar with the topic, or they may be looking to learn more about the industry in order to eventually select a product or service, so a white paper strives to provide trusted expertise, experience, and guidance through credible research and reasoning.

    white paper

    White papers are written to an audience that is outside of the industry. Who is the target audience for a white paper? While a white paper should not specifically mention, advertise, or endorse a product or service, the level of expertise exhibited can certainly have positive indirect effects on the reputation of a company or writer. Furthermore, it illustrates to readers that the writer (or company) responsible for the white paper is a trusted expert in the field. Its purpose is to persuade readers, through in-depth analysis of evidence and information, that a particular solution to a problem is best. Why write a white paper?Ī white paper shows the authority and expertise a person or company has about their respective industry. It is usually written by a company to illustrate their knowledge and expertise through facts and evidence however, it should not advertise or endorse a company’s product. A white paper is a deeply researched report on a specific topic that presents a solution to a problem within an industry.











    White paper